The way you live in your home and the way it needs to be marketed in order to sell are two very different things.
When you open your doors to prospective buyers, whether at an open house or a private showing, you are showcasing your home. Your home is in the spotlight and this is where you want it to shine. Each buyer who comes through your front door has most likely viewed or will be viewing multiple properties in your area. You need to set your property apart from the competition so that it leaves the best and most lasting impression.
Effective showcasing is designed to present the buyer with a clean slate onto which they can project their own personal style. They must be able to see themselves living in your house. The best way to achieve this is to take as much of you and your personality out of it by de-personalizing and de-cluttering the space. Your home may be spotless, but if you still have clutter, it can still look unkempt to a buyer. You do not want to give the impression that the living quarters are cramped and lack storage space. The buyer must be able to visualize all of their things fitting into your home. Approximately 63% of homebuyers would pay more for a home that gives the appearance of being move-in-ready.
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What is Home Staging?
Home Staging is the #1 marketing tool when selling your home and is an investment in the most valuable asset most people own. In a competitive market, staged homes sell faster and usually in one month or less. The cost of staging will always be less than your first price reduction!
As a Certified UltimateStager™ and a graduate of The UltimateStager Academy™, I have been given the necessary tools to understand and execute staging a home successfully starting from the outside to the inside. I will highlight the finer features of your home creating a welcoming and appealing feel and experience to a potential buyer. I have personally handpicked and accumulated an extensive inventory of beautiful accessories to assist in showcasing your property.
Most prospective buyers make their decisions based on the emotional reactions they form upon first seeing your home. That connection happens within the first few seconds a potential buyer walks through YOUR door.